VIVE Apparel were looking for a strong, simple and modern brand identity to stand out in a somewhat flooded marketplace. The main values behind the brand is support and motivation. The brand had to capture the attention of both Men and Women who have an interest in the Health and Fitness Industry as well as contain a strong street appeal to compliment the style of the clothing.
We developed a cohesive identity roll-out package for the brand which included both digital and traditional marketing tactics for the sole purpose of brand recognition and a foot in the door. We developed creative focused marketing material on a number of mediums including digital advertising, brand ambassadors/athletes and printed business sponsor packages for use in building traction and creating an audience around the brand.