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Guitar Exchange is a Thriving Music Store on Brisbane’s North Side. The store has several pillars that have made it a strong supporter of both established and developing musicians. The retail arm is supported by the leading brands and suppliers, meanwhile the lesson department continually helps those that are wanting to improve their musical appetite.

 

Go to Guitarexchange.com.au
Graphic Design

UX Design

Web Development

Print Management

Marketing Support

The Brief

We were commissioned to develop an Online Presence for Guitar Exchange to support their growing success within the brick and mortar store. We were to redevelop and redesign their user experience for their website to allow customers to browse and purchase various instruments from within the comfort of their own homes without the need for holding too much stock or the trouble of warehousing.

The Solution

To cover all bases within the brief we focused on researching all the available options in-depth before we settled on a solution. This website needed to hold thousands of products, include a drop-shipping module, be managed in-house, have a blog and have an e-commerce arm for purchases. We delivered on the brief by utilising the Magento E-Commerce Platform with custom-built extensions to ensure we covered all bases. To keep the budget under control we suggested utilising staff in-house to upload and manage products which proved successful in every way.