We were approached by Kate (Founder) to work on her startup legal practice, Denning Insurance Law. Dennings primary goal would be to excel and stand out in the corporate sector right here in Brisbane. We were commissioned to build a modern brand identity that showed a grounded structure with a modernistic flare.
We utilised the traditional nature of the field and the historic legacy of the name ‘Denning’ itself to create the Denning Insurance Law Brand Identity. First linking various letterforms in the logotype and building the composition around the typeface. The logo sparked the Identity Rollout of the ‘D’ icon. From here we developed a number of various branding material including the design and development of dennings.com.au