Background Image
denning-logo

Denning Insurance Law is a Law Firm in Brisbane QLD and was established by lawyer, Kate Denning. Kate’s motivation to open the practice, came from a desire to work more meaningfully with clients, free from the constraints of a big firm partnership.

Go to Dennings.com.au
Brand Development

Graphic Design

UX Design

Web Development

The Brief

We were approached by Kate (Founder) to work on her startup legal practice, Denning Insurance Law. Dennings primary goal would be to excel and stand out in the corporate sector right here in Brisbane. We were commissioned to build a modern brand identity that showed a grounded structure with a modernistic flare.
D
logo-black

The Solution

We utilised the traditional nature of the field and the historic legacy of the name ‘Denning’ itself to create the Denning Insurance Law Brand Identity. First linking various letterforms in the logotype and building the composition around the typeface. The logo sparked the Identity Rollout of the ‘D’ icon. From here we developed a number of various branding material including the design and development of dennings.com.au