Qantas – Rebrand’s for the 5th time in over 90 years of Trading.

Qantas is a household brand, everyone in Australia knows it and most Australian's whether they fly the brand or not certainly do respect it. Earlier this week Qantas revealed its 5th Rebrand since the company started officially trading in 1920. The new brand is more of a brand refresh or modernised...

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“Can I get a Discount?” – The Entrepreneurs World

For a lot of my entrepreneur friends out there, you have probably already caught a glance at the title of this article and I am sure you must already know the road I'm heading down. For a lot of us business owners, small and large one of the most common...

What if you knew, you were destined for more?

We put together a short clip to encourage our viewers to get out there and start ticking off their life goals. Most of us have a genuine 'bucket list' whether we've wrote it down or not, there's things in life that we all want to achieve. Unfortunately more often then...

Design Books. What we think you should read!

So recently Robyn and I have both been getting into the books. Well, Robyn's always been a book worm which is more than I can say for myself considering before i started reading design books, the last book I read was Aladdin in 5th grade. Don't get me wrong, the...

Esthetik 5 Year Old could have designed that graphic design brisbane brand design

The Value of Design – My 5 Year Old Could Have Done That…

Unfortunately there’s this weird stigma between designers and clients and this weird type of misconception that the finished product of a brand identity or “logo” is just that, a graphic that no design process or time was invested into. Because of this the design presentation or pitch can sometimes end...

Building a powerful brand that connects with people

In today’s business world, there are numerous reasons why most industries need to individualise & niche their company in order to set themselves aside from the rest of the crowd. This can be well achieved by strategic branding. However, a potentially successful brand isn’t something that grows on trees or...

The Language of Photography

Learning to Speak Photography Jargon To all you beginners out there, when it comes to understanding the language of photography we know how difficult it can be, especially when it comes to reading the "helpful" manual that comes with your camera for the first time. If you're just starting out...

How to buy your First Digital SLR Camera

Digital SLR Cameras are becoming increasingly popular for the thriving amateurs in the world of photography. However it can be quite a daunting task when it comes to choosing your first Digital SLR Camera, especially when you throw a salesman in the mix! This guide is intended for beginners in Photography...

The Face of the Twitter Bird

We're constantly encouraging our clients to improve their branding and to take their time when it comes to building their brand. We can't stress enough how important it is for every businesses, small and large to always keep up with the modern society. The importance of good design when it comes to your new business is...

How Ink Is Made

As Designers, we find it fascinating to know about the process, the challenges and joy of ink making. Ink is something that almost everybody in the world uses on a regular basis. Whether it's at home, work or school. But have you ever thought about the time and care that goes...

Apple iOS 7 – The Low Down for App Designer

Apple iOS 7 - The Low Down for Designers So the guys over at Creative Bloq done a post today on the release of Apple's iOS 7 User Interface. Read the full article of iOS 7 User Interface Here Turns out Apple has dropped all Skeuomorphism effects and is urging designs...

3D Printer Used by Scientists to Print Human Stem Cells

Okay, so we've come a long way when it comes to 3D Printing... But a new experiment conducted by scientists in the UK, has given people a reason to ask this bizarre question: Can 3D printing save your life? (more…)

Adobe Creative Cloud – Creative Suite has been officially Canned!

Adobe Creative Cloud is the future! Adobe's Creative Conference "Adobe MAX" held in Los Angelas, Officially announced that Adobe have "Canned" the very popular Creative Suite and conforming to the Adobe Creative Cloud will be the only way to use the software. This move forward by the company (which is...

400 Free Social Media iCons – Esthetik’s Mega iCon Pack!

Free Social Media iCons   "The only iCon Pack you will ever need!"   This Free Social Media iCons Mega Pack contains... 400 Free Media iCons for use in your projects. 135 Free Social Media iCons that come in both Square & Round Versions. A Travel Pack which comes in...

35 Best Fonts that withstood the test of time.

35 Best fonts of all time! Best fonts of all time derived after we realised that there are millions of terrible fonts out there that are straight up rubbish. We have compiled a list of typefaces (fonts) that have been used time and time again for a vast array of...

American Airlines Logo Redesign

  American Airlines Complete Redesign After 45 years, American Airlines have decided to redesign their logo and present a more modern, streamlined look for their planes to show their customers that the outside of their aircraft will be as person centred and iconic as the inside. The airline has said that...

Alfred Gescheidt [Photographer] Charlie Chaplin of the Camera"

Alfred Gescheidt "The Charlie Chaplin of the Camera" - John Durniak (NY Times Photo Editor) Born December 19, 1926 Past January 22, 2012 Alfred Gescheidt was a professional photographer born and raised in Queens, NY. Proving his individuality in the creative industry by use of his darkroom trickery, obscene humour...

21 Free Fonts for Designers

Free Fonts are easy to come by. Free Fonts you can actually use are few and far between. So, we searched the web high and low to find you some fresh high-quality free fonts for use in your own designs and compiled this list. There is a massive amount of free fonts...

Charlie Chaplin and Art With Salt

Charlie Chaplin, the British comic actor who rose to fame in the silent era and the design of portraits with salt. Art and Film are two things that have inspired me throughout my life and this is certainly a combination of the best of both worlds. Most of us have...

Inspired By Design: New Adaptive Glasses For Worlds Poorest

"Physicist Creates A Design for Change"   "Josh Silver, a physicist from the U.K began working in 1985, and is continuing to work on the design of a pair of adaptive glasses. This inspirational and creative design will offer billions of the worlds poorest people, a chance to correct their...